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Course ContactJustin Rowland
[email protected]
Document(s)
  • Program Planning Guide
Financial Aid Eligible?
No
Learning Format
On Campus
Fully Online
In-person/Online Hybrid
Schedule
Day or Evening

Marketing Analytics Certificate

Wake Tech Course ID: C25350C

The Marketing Analytics Certificate is designed to prepare students for job opportunities in the marketing analytics field. Students can learn business analytics practices and how they apply in the marketing industry.

The certificate program includes BUS-110, BAS-120, BAS-121 and MKT-120 courses from the Business Administration program. Credits earned may be transferred toward an AAS degree in Business Analytics.

Overall, the Business Analytics curriculum is designed to provide students with the knowledge and the skills necessary for the following:

  • Statistical and analytic theory, best practices and analysis
  • Data mining and data warehousing
  • Predictive modeling
  • Project and operations management
  • Analytical tools and techniques

Related skills include business communication, critical thinking, and decision making. The curriculum is hands-on, with an emphasis on application of theoretical and practical concepts. Students will engage with the latest tools and technology.

Apply now
Estimated Tuition & Fees
$912.00
Locations
  • Southern Wake Campus
  • Scott Northern Wake Campus
  • RTP Campus
Total Credits
12
NOTE: Tuition listed is for in-state students. Out-of-state tuition is higher.
Tuition is set annually by the State Board of Community Colleges.
Wake Tech charges various fees in addition to tuition, and individual programs also have specific costs associated with them.

Career Outlook


  • Public Relations Specialist
    38057.52
    Starting Salary
    66987.35
    Median Annual Wage
    10%
    Growth*
  • Survey Researcher
    28454.99
    Starting Salary
    58690.34
    Median Annual Wage
    2%
    Growth*
  • Interviewer, Except Eligibility and Loan
    29871.42
    Starting Salary
    40184.75
    Median Annual Wage
    -3%
    Growth*
  • Agent and Business Manager of Artists, Performers, and Athletes
    31974.46
    Starting Salary
    71674.82
    Median Annual Wage
    2%
    Growth*
  • Fundraiser
    39367.00
    Starting Salary
    64283.64
    Median Annual Wage
    11%
    Growth*
  • Market Research Analyst and Marketing Specialist
    38668.09
    Starting Salary
    73690.95
    Median Annual Wage
    18%
    Growth*
  • Search Marketing Strategist
    38668.09
    Starting Salary
    73690.95
    Median Annual Wage
    18%
    Growth*
  • Meeting, Convention, and Event Planner
    32693.71
    Starting Salary
    57177.15
    Median Annual Wage
    13%
    Growth*
  • Marketing Manager
    75548.43
    Starting Salary
    151266.60
    Median Annual Wage
    12%
    Growth*
  • Sales Manager
    62923.32
    Starting Salary
    134022.80
    Median Annual Wage
    8%
    Growth*
  • Advertising and Promotions Manager
    58343.66
    Starting Salary
    123913.80
    Median Annual Wage
    10%
    Growth*
  • Business Intelligence Analyst
    60115.90
    Starting Salary
    107191.10
    Median Annual Wage
    33%
    Growth*
USA Wake County *Estimated job growth over 10 years.
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9101 Fayetteville Road, Raleigh, NC 27603
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