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Course Details & Registration Information

Course
Certificate in Digital Marketing
Name
SEF-3001OF2
Available Classes
Not currently offered.
Description Course Outline Requirements Intended Audience More Details
Intended Audience
This course is intended for marketing professionals, managers, small business owners, anyone planning on opening a small business, and those seeking a new career or advancement in current employment.
Description
As the demand for digital marketing skills rapidly increases, novices and seasoned marketers alike need the type of digital proficiency essential to keep pace with changing technology, customer preferences and business goals. Take charge today by learning the digital marketing skills that employers actively seek, and that business owners need to compete in today's competitive business environment. Taught by a marketing professional with over 20 years of business experience, this comprehensive certificate course guides students through an innovative curriculum combined with immersive group projects that empower students to positively impact their business goals.
Course Objectives
  1. Build adaptive digital marketing strategies to achieve business goals.
  2. Create a basic website optimized for search engines and user experience (UX).
  3. Develop a social media strategy designed to generate awareness, facilitate engagement and build loyalty.
  4. Assemble a content marketing strategy to attract new customers and engage existing audiences.
  5. Create email campaigns that turn prospects into customers.
  6. Set up paid advertising campaigns on Google and social media platforms.
  7. Use digital analytics to leverage insights and optimize campaigns.
Outline of Instruction
  1. DIGITAL MARKETING STRATEGY
    Create a strategic framework for developing digital marketing campaigns designed to achieve business goals.
    ● The Building Blocks of Creating Digital Marketing Campaigns
    ● Establishing Campaign Goals and Key Performance Indicators (KPIs)
    ● Target Audience Segmentation
    ● Developing Customer Personas
  2. WEBSITE DEVELOPMENT & OPTIMIZATION
    Learn the foundations of no-code website creation using WordPress tools to optimize for search engines and enhance user experience (UX).
    ● Introduction to Creating Websites in WordPress
    ● Introduction to Search Engine Optimization
    ● Optimizing the User Experience (UX)
  3. SOCIAL MEDIA MARKETING
    Harness the power of Social Media to create awareness around your business, engage your audiences and attract new customers.
    ● Building a Social Media Strategy
    ● Platform Overviews and Best Practices
    ● Creating Engagement and Communications Planning
    ● Omnichannel Marketing: Integrating Social Media into Your Marketing Mix
  4. CONTENT CREATION
    Craft engaging content designed to provide value and attract new customers while building loyalty with your existing audiences.
    ● Principles of Content Marketing
    ● Copywriting and Design Basics
    ● Creating Content Optimized for Search Engines
    ● Developing a Content Calendar
  5. INBOUND MARKETING
    Map the process from prospect to customer using inbound marketing strategies which include demand generation, email marketing campaigns and more.
    ● Understanding the Marketing Funnel and Customer Journey
    ● Lead Generation Strategies
    ● Email Marketing
  6. CREATING PAID ADVERTISING CAMPAIGNS
    Reach new audiences and increase the reach of your organic campaigns through Google advertising and social media platforms.
    ● Principles of Media Buying
    ● Audience Targeting Basics
    ● Creating Campaigns on Social Media Platforms
    ● Creating Google Ads Campaigns
  7. DATA ANALYTICS
    Learn how to access insightful campaign data needed to make smarter decisions and continually optimize your digital marketing campaigns.
    ● Installing and Using Google Analytics
    ● Developing Data-Driven Marketing Campaigns
    ● Measuring Return on Investment (ROI)
Contact Hours
40
CEU's
No
Industry Standard, State, or National Certification
No
CE to CU Articulation
No
Prerequisites
There are no prerequisites to take this course.
Text and Supplies Needed
Clinical Site/Special Facilities
Requirements for Successful Completion of this Course
  1. Attendance 90% or above
  2. Participation
Accreditation/Special Approval Requirements
Intended Audience
This course is intended for marketing professionals, managers, small business owners, anyone planning on opening a small business, and those seeking a new career or advancement in current employment.
Specific Industry or Business Support Needs
Industry or Job Titles Related to training Outcomes for Employment
Related Courses
Course Contact Information
Non-Credit Online Learning http://ceonline.waketech.edu
919-532-5818 or 919-532-5689