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Course Details & Registration Information

Course
Foundations of Digital Marketing
Name
SEF-3001OF2
Available Classes
Not currently offered.
Description Course Outline Requirements Intended Audience More Details
Intended Audience
This course is intended for marketing professionals, managers, small business owners, anyone planning on opening a small business, and those seeking a new career or advancement in current employment.
Description
Are you interested in learning the digital marketing skills that employers and small business owners need to compete? This course features an innovative curriculum combined with immersive group projects. Students will learn how to develop and implement innovative digital marketing strategies to achieve business goals.
Course Objectives
  1. Learn digital marketing strategies and skills to achieve business goals.
Outline of Instruction
  1. DIGITAL MARKETING STRATEGY

    ● Establishing Objectives and Key Performance Indicators (KPIs)
    ● Target Audience Segmentation and Persona Development
    ● The Building Blocks of a Digital Marketing Campaign
  2. WEBSITE OPTIMIZATION

    ● Introduction to Search Engine Optimization and Search Engine Marketing
    ● Introduction to Creating Websites in WordPress
    ● Optimizing the User Experience (UX)
    ● Installing and Using Google Analytics
  3. SOCIAL MEDIA MARKETING

    ● Creating a Social Media Strategy
    ● Platform Overviews and Best Practices
    ● Communications Planning
    ● Omnichannel Marketing: Integrating Social Media into Your Marketing Mix
  4. CONTENT DEVELOPMENT & MARKETING

    ● Principles of Content Marketing
    ● Why Content is Such An Effective Marketing Strategy
    ● Overview of Content Types
    ● Copywriting Basics
    ● Design Basics
    ● Developing a Content Calendar
    ● Developing Content for Social Media
    ○ Creating Content that Drives Engagement
    ○ Best Practices for Creating Social Media Content
    ● Creating Content Optimized for Search Engines
    ● Researching High-Volume Searches to Develop Content
    ● Creating Content That Ranks High on Search Engine Results Pages (SERPs)
  5. LEAD GENERATION STRATEGIES

    ● Understanding the Marketing Funnel and Customer Journey
    ● Developing Content for All Phases of the Marketing Funnel
    ● Inbound Marketing Strategies
    ● Marketing Automation
    ● Lead Conversion and Loyalty Tactics
  6. INTRODUCTION TO PAID MEDIA

    ● Principles of Media Buying
    ● Creating Ad Campaigns on Social Media Platforms
    ● Audience Targeting Basics
    ● Creating Google Ad words Campaigns
    ● Ad Design Best Practices on Google and Social media
    ● Ad Spend Strategies on Google and Social Media
  7. DATA ANALYTICS & ROI

    ● Developing Data-Driven Marketing Campaigns
    ● Measuring Return-on Investment (ROI)
Contact Hours
40
CEU's
No
Industry Standard, State, or National Certification
No
CE to CU Articulation
No
Prerequisites
There are no prerequisites to take this course.
Text and Supplies Needed
Clinical Site/Special Facilities
Requirements for Successful Completion of this Course
  1. Attendance 90% or above
  2. Participation
Accreditation/Special Approval Requirements
Intended Audience
This course is intended for marketing professionals, managers, small business owners, anyone planning on opening a small business, and those seeking a new career or advancement in current employment.
Specific Industry or Business Support Needs
Industry or Job Titles Related to training Outcomes for Employment
Related Courses
Course Contact Information
Non-Credit Online Learning http://ceonline.waketech.edu
919-532-5818 or 919-532-5689