This course introduces students to Search Engine Optimization (SEO), Search Engine Marketing (SEM)and web analytics. Topics include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM), web analytics, eye-tracking software and email marketing. Upon completion, students should be able to set up, monitor and maintain SEO optimized websites; and develop strategies for online marketing and advertising plans.
Requisites:
Take WEB-140(S25584); Take previously. Required./>
Total Class Credits:
3 Class Credits: 2 Lab Credits: 3 Clinic Credits: 0
See Wake Tech's Graphic Design program for additional courses and educational offerings.
