College Resumes Normal Schedule Thursday

All Wake Tech campuses will reopen at 8 a.m. Thursday, January 29, 2026, and in-person classes will resume as scheduled.

Workforce Training

Marketing & Social Media

One of the most creative ways to promote your business involves social media marketing. Learn the tools needed to plan, execute and assess a comprehensive and effective social media campaign, as well as insights on other ways to market your products and services to various audiences.

These courses are ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media and marketing skills:

  • Navigate and understand social media platforms
  • Develop a social calendar and write compelling copy
  • Create a social strategy through data-driven insights
  • Build a cross-platform crisis and communication plan
  • Amplify your social message by developing an omni-channel strategy
  • Measure, calculate and report ROI for social media platforms
  • Implement, track and report on paid social media campaigns
  • Develop unique advocacy campaigns through user-generated content and influencers

By completing these courses, you could earn Google Analytics certification, Walk West Certification of Completion and an optional Facebook certification.

Marketing and Social Media Courses

Making Marketing More Profitable

Uncertain of the differences between sales, marketing and advertising? Don't be confused or left behind. Marketing is an essential element of business management. Learn how conventional, traditional marketing has changed dramatically.

Course Objectives

Gain valuable insights about marketing basics

Learn how much should a marketing campaign cost

Understand how long should it take to have a proven marketing strategy

Learn ways external vendors should support your marketing efforts

See how sales, advertising, promotion and public relations all work together

Plan detailed marketing strategies, tactics, goals and objectives

Discover the keys of buyer behavior

Learn how to develop and stick to a marketing budget


Outline of Instruction

What Marketing Includes

Market Segmentation

The Pareto Principle 80-20 Rule

Customer and Product Orientation

The Purchase Decision-Making Process

Strategic Marketing Offers

Results Capture, Tracking and Measurement

Inbound-Outbound Marketing Integration

Marketing Effectiveness Testing

Marketing Budgeting Basics

Marketing Planning Basics

Summary Conclusion, Action Steps


Contact Hours

36

CEUs

1

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

Anyone who needs a better understanding of what marketing is and how to make it profitable. New marketing staff or small-business owners who need a quick boost of awareness about marketing fundamentals. Experienced marketers who need to increase marketing results to the next level. Managers with staff challenged by executing effective marketing campaigns.

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Marketing

Related Courses

CTP-3001DP1

SBC-3601B1

SBC-3601AA1

CTP-IX01

EIT-3001DF1


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

Current Opportunities
Details Section Date(s) Location Price Seats  
320766 02/02/26 - 03/11/26 BEC 138.00 13 Register

If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.

Video Production Fundamentals

Video production is rapidly becoming one of the most sought-after skills in today's digital landscape. In your future, the ability to produce high-quality videos will be invaluable. People are mesmerized while watching videos by driving emotions and developing more in-depth understanding. Video production helps you tell your story and catches audience interests and impacts them positively. It makes people more aware of specific product and service benefits and is proven one of the most effective mediums to support your business, offline or via the internet.

With the increasing impact of video in entertainment, tutorials, travel destination marketing and even in courtroom testimony, this course equips you to produce videos for a variety of applications.

In an era where video content dominates the internet, having video-production skills can set you apart from the competition, regardless of your industry. Whether you're running a business or working in marketing, education or entertainment, videos are one of the most effective ways to communicate with your audience. Producing video interviews for job searching are also becoming more commonplace.

Course Objectives

Learn pre-production planning and preparation, including developing the concept, writing the script, storyboarding, securing locations and scheduling

Learn about production, including capturing footage using cameras, lighting equipment and audio devices

Learn post-production processes of editing, adding effects and assembling the final video


Outline of Instruction

Introduction

Defining goals: What does the video aim to achieve?

Establishing a budget: How much will the video cost to produce?

Video production stages identification

Learning about camera equipment

Camera equipment selection

Lighting and audio

Setting up a studio and location for filming

Common production terms

Intellectual property rights and copyright

Writing a script for video

Editing introduction

Rendering videos

Editing software review


Contact Hours

20

CEUs

No

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

YouTubers, bloggers, vloggers, business owners, aspiring filmmakers or just someone who wants to create videos. Those who want to make videos for whatever reason but aren't confident in their abilities. Anyone interested in a film course without paying higher prices but who wants to learn practical skills at a fraction of the cost.

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Related Courses

SEF-3001AK


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

Current Opportunities
Details Section Date(s) Location Price Seats  
320777 05/05/26 - 05/28/26 BEC 129.00 12 Register

If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.

Direct Marketing Testing

Direct Marketing Testing is where businesses experiment with various communication channels and materials within a direct marketing campaign. Testing, used properly, can identify which approaches generate the most effective response from various target audiences. This allows optimizing marketing based on test-proven results.
Direct marketing testing helps improve your marketing by allowing you to discover what works and what doesn't. Businesses have different audience segments and communication messaging. What may work for one company may not work for another. Then again, what may work for one company may also work for another. Testing allows "trying out" various options known as "variables."
Testing helps reduce risks of wasted budget on ineffective strategies. Testing also supports ongoing improvement of direct marketing strategy. Testing is designed based on scientific testing methods to avoid what your "gut" tells you what "might work."
Last, but not least, testing can identify key communication elements that resonate with your customers and prospect customers. Too many marketers overlook the essential ingredient of marketing and direct marketing: testing.
The course consists of lectures and written assignments. Quizzes at the close of each lesson help clarify comprehension of the material.

Course Objectives

Recognize how to define test metrics to evaluate the effectiveness of a product or service before marketing campaigns are fully launched (rolled out)

Be able to structure a testing plan that includes multiple testing variables

Apply testing planning and structure to email, direct mail, geography, copywriting, print media and more

Think like a direct marketer and learn how direct response is structured differently from other communications disciplines.


Outline of Instruction

How to put basic direct marketing concepts into practice

Direct marketing essentials for B2B and B2C businesses

Direct marketing techniques that work elsewhere

The acronyms and analytics that define success or failure

Understand audience segments to develop targeting strategies

What does it take to write responsive copy?

The elements of a motivational offer

Which offers work best?

What advantages are there, if any, to multimedia integration?

What response rate can we expect?

Calculating the ROI on a marketing investment

Testing and measurement strategies

How can we avoid mistakes when setting up tests?


Contact Hours

20

CEUs

No

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

Marketing, direct response, target marketing, database marketing, fulfillment, sales, advertising, promotion, account executive, media selection, commercial art, web design

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Related Courses

SEF-3001AK


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

No active courses available at this time.

To be notified when this course becomes available, please use Wake Tech's Notify Me service.

Direct Marketing Basics

Performance-based marketing, direct response marketing and target marketing. They're all different flavors of what is called direct marketing – the most powerful and provable path to generating profitable customer relationships for the long term.
• Direct marketing is a marketing strategy that involves communicating or distributing directly to consumers, rather than through an indirect third parties. It can be used to build brand awareness, generate interest in products and services and generate sales leads.
• Direct marketing is a useful tool to market your goods or services. It allows you to target certain user groups without wasting time and money on mass marketing.
• Direct marketing involves promoting, typically through specific channels like emails, mailers or telemarketing, bypassing intermediaries. It aims to establish direct and personalized connections with the target audiences.
• Direct marketing is a type of communication that provides methods for marketplace response directly to the marketer or seller. It is also sometimes called direct response marketing. Direct mail is also called mail order.

Why is direct marketing important for businesses? Can direct marketing be integrated with other marketing strategies? What are the common mistakes to avoid in direct marketing? These questions and more are addressed and answered in this course.

Course Objectives

Learn about how to effectively design, target and execute direct marketing campaigns, including understanding audience segmentation, crafting messaging, choosing the right format, optimizing mail for maximum impact, tracking results and integrating direct marketing with other marketing channels.

The class includes four key components:
• The direct marketing creative
• The format of correspondence
• The offers/incentives
• Target responsive list segments

The course consists of lectures and written assignments. Quizzes at the close of each lesson help clarify comprehension of the material.


Outline of Instruction

Introduction to Direct Marketing
a. Why general advertising techniques don't work with direct marketing?
b. Growth and origins of direct marketing
c. The direct marketing process

Direct Marketing Planning

Establishing Direct Marketing Objectives

Direct Marketing Segmentation and Targeting

Questions to Ask When Choosing Targets
a. Market differences
i. Business-to-business
ii. Consumer
iii. Nonprofit
iv. Marketing databases

Effective Offers
a. Which offers work best?

Direct Marketing Testing
a. Testing methodology
b. How to avoid mistakes when setting up tests?
c. What does it take to write and recognize successful copy?

Results Analysis
a. What response rate and profit level can we expect?
b. Marketing break even
c. Lifetime customer value
d. Direct marketing and customer relationship management (CRM)

Any New Direct Marketing Techniques We Should Be Using?

What Advantages Are There, If Any, to Multimedia Integration?

Direct Marketing Terminology

Conclusion


Contact Hours

20

CEUs

No

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

This training is for those who work in an organization’s marketing and communications team or, as part of their job, use direct marketing to assist with an organization's overall marketing strategy. Anyone who is responsible for direct marketing results – beginners through intermediates.

You should attend if you're new to direct marketing or need to expand your knowledge from other areas of marketing. Anyone who influences the success of an organization's marketing, promotions or other direct marketing efforts!

• Account executives
• Database marketing managers
• Marketing analysts
• Marketing communication specialists
• Product managers

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Related Courses

SEF-3001AK


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

Current Opportunities
Details Section Date(s) Location Price Seats  
320771 03/03/26 - 03/26/26 BEC 77.00 15 Register

If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.

Direct-Response Copywriting

Direct-response copywriting is the antithesis of advertising, general-awareness copywriting. Direct-response copywriting focuses on the immediate moment; inspires buyers to take action as soon as they can; is written communications that speaks directly to prospects, customers and other market audiences; takes many forms, including writing, social media text, email, newsletters, press releases, banner ads, landing page copy and video scripts; encourages readers to take an action back to whoever made the initial contact, like making a purchase, signing up for an email list or calling a phone number; and isn't just directed at a general audience, it speaks as if the connection is with an individual person.

Course Objectives

Appreciate the difference between direct-response copywriting and other forms of copywriting

Identify ways copy/content stimulates consumer response into immediate response

Understand writing tactics that persuasively use emotional stories and feelings

Get responses directly using coupons, fliers, phone numbers, product descriptions, brochures, menus, website landing pages, emails, call center telemarketing scripts, screenwriting for videos, etc.


Outline of Instruction

Introduction to direct response

Writing powerful, action-oriented headlines that make readers want to know more

Identifying compelling solutions to readers' problems

Asking people what they want and building around their needs

Ways to stimulate offer response with customer-oriented emotional curiosity

Use your prospect's words and purchase reason feedback to gain trust and retention

Which calls to action (CTA) are most effective to generate response

Discover the keys and techniques all great direct-response copywriters writers know

Generating response for both expensive and inexpensive offers

Understand ways to develop your copy to motivate readers to the direct responses you want

Conclusion


Contact Hours

20

CEUs

No

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

People in communications, freelance or technical writing, advertising copywriters, educators, storytellers, artists, content developers, authors, journalists, editors, bloggers

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Related Courses

SEF-3001AK


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

Current Opportunities
Details Section Date(s) Location Price Seats  
320774 04/07/26 - 04/30/26 BEC 129.00 15 Register

If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.

Basics of Direct Mail Marketing

Learn the principles behind measurable and accountable marketing practices, as well as how to plan and organize effective marketing campaigns. Implement direct mail campaigns and track results to reach and exceed marketing goals. Build an invisible selling machine and budget. Craft a scalable direct marketing campaign. Maximize the return on your investment (ROI). Boost conversion rates when compared to many broader, less personalized digital marketing strategies.

Why emphasize direct mail marketing over digital marketing? There's usually less mail in your mailbox than spam in your email inbox, so less postal mail gets more individual attention. People also look forward to getting postal mail. U.S. Postal Service statistics show nearly two-thirds of people say letters and cards improve their connections with the outside world. Around six in 10 consumers place more emotional meaning on a direct mail piece than an email note because direct mail is more personal, more one-to-one.

In an age of digital overload, direct mail has regained prominence as a more powerful, more well-targeted marketing tool. Every day, consumers face bombardments of branded TV ad fatigue, inbox email clutter and online hackers, spammers and identity thieves. Physical direct mail offers tangible, engaging alternatives that get more individual message attention. Direct mail cuts through the digital noise and delivers personalized messages directly into the hands of real people. To improve return on ad-spend (or ROAS), businesses cannot afford to ignore direct mail marketing in their integrated, multichannel marketing.

Course Objectives

Learn how to build a scalable direct mail marketing system

Learn how boost sales lead flow

Learn how to develop a systematic process step-by-step with no steps skipped

Learn how to acquire and segment targeted direct mail lists

Learn how budget and craft responsive copywriting methods


Outline of Instruction

Introduction: Direct Mail Defined

Steps for Planning Direct Marketing Campaigns

Lists and Databases

Offers and Their Development

Envelope and Self-Mailers

Direct Mail Testing


Results Tracking and Capture

Sales Lead Generation

Integration with Other Media

Direct Marketing


Contact Hours

20

CEUs

No

Industry Standard, State or National Certification

Certification

None

Website

None

Certification Learning Outcomes/Requirements

CE or CU Articulation

No

Prerequisites

N/A

Learning Supplies Needed

Notebook or journal and pen/pencil

Clinical Site/Special Facilities

N/A

Requirements for Successful Completion

90% attendance

Accreditation/Special Approval Requirements

N/A

Intended Audience

This course is for anyone who wants to know the basics of direct mail and wants to get into the world of direct marketing but is not sure where to start. Designed for learners at all levels, this course is key to unlocking the power of measurable and accountable marketing strategies and tactics.

Specific Industry or Business Support Needs

N/A

Wake County Need for Industry Positions

N/A

Industry or Job Titles Related to Training Outcomes for Employment

Related Courses

SEF-3001AK


Course Contact Information

Community & Career Education Staff
919-532-5700
[email protected]

Current Opportunities
Details Section Date(s) Location Price Seats  
320772 02/03/26 - 02/26/26 BEC 77.00 14 Register

If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.