One of the most creative ways to promote your business involves social media marketing. Learn the tools needed to plan, execute and assess a comprehensive and effective social media campaign, as well as insights on other ways to market your products and services to various audiences.
These courses are ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media and marketing skills:
By completing these courses, you could earn Google Analytics certification, Walk West Certification of Completion and an optional Facebook certification.
Gain valuable insights about marketing basics
Learn how much should a marketing campaign cost
Understand how long should it take to have a proven marketing strategy
Learn ways external vendors should support your marketing efforts
See how sales, advertising, promotion and public relations all work together
Plan detailed marketing strategies, tactics, goals and objectives
Discover the keys of buyer behavior
Learn how to develop and stick to a marketing budget
What Marketing Includes
Market Segmentation
The Pareto Principle 80-20 Rule
Customer and Product Orientation
The Purchase Decision-Making Process
Strategic Marketing Offers
Results Capture, Tracking and Measurement
Inbound-Outbound Marketing Integration
Marketing Effectiveness Testing
Marketing Budgeting Basics
Marketing Planning Basics
Summary Conclusion, Action Steps
36
1
None
None
No
N/A
Notebook or journal and pen/pencil
N/A
90% attendance
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Anyone who needs a better understanding of what marketing is and how to make it profitable. New marketing staff or small-business owners who need a quick boost of awareness about marketing fundamentals. Experienced marketers who need to increase marketing results to the next level. Managers with staff challenged by executing effective marketing campaigns.
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Marketing
CTP-3001DP1
SBC-3601B1
SBC-3601AA1
CTP-IX01
EIT-3001DF1
Community & Career Education Staff
919-532-5700
[email protected]
To be notified when this course becomes available, please use
Wake Tech's Notify Me service.
Learn pre-production planning and preparation, including developing the concept, writing the script, storyboarding, securing locations and scheduling
Learn about production, including capturing footage using cameras, lighting equipment and audio devices
Learn post-production processes of editing, adding effects and assembling the final video
Introduction
Defining goals: What does the video aim to achieve?
Establishing a budget: How much will the video cost to produce?
Video production stages identification
Learning about camera equipment
Camera equipment selection
Lighting and audio
Setting up a studio and location for filming
Common production terms
Intellectual property rights and copyright
Writing a script for video
Editing introduction
Rendering videos
Editing software review
20
No
None
None
No
N/A
Notebook or journal and pen/pencil
N/A
90% attendance
N/A
YouTubers, bloggers, vloggers, business owners, aspiring filmmakers or just someone who wants to create videos. Those who want to make videos for whatever reason but aren't confident in their abilities. Anyone interested in a film course without paying higher prices but who wants to learn practical skills at a fraction of the cost.
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N/A
SEF-3001AK
Community & Career Education Staff
919-532-5700
[email protected]
| Details | Section | Date(s) | Location | Price | Seats | |
|---|---|---|---|---|---|---|
| 320777 | 05/05/26 - 05/28/26 | BEC | 129.00 | 12 | Register |
If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.
Recognize how to define test metrics to evaluate the effectiveness of a product or service before marketing campaigns are fully launched (rolled out)
Be able to structure a testing plan that includes multiple testing variables
Apply testing planning and structure to email, direct mail, geography, copywriting, print media and more
Think like a direct marketer and learn how direct response is structured differently from other communications disciplines.
How to put basic direct marketing concepts into practice
Direct marketing essentials for B2B and B2C businesses
Direct marketing techniques that work elsewhere
The acronyms and analytics that define success or failure
Understand audience segments to develop targeting strategies
What does it take to write responsive copy?
The elements of a motivational offer
Which offers work best?
What advantages are there, if any, to multimedia integration?
What response rate can we expect?
Calculating the ROI on a marketing investment
Testing and measurement strategies
How can we avoid mistakes when setting up tests?
20
No
None
None
No
N/A
Notebook or journal and pen/pencil
N/A
90% attendance
N/A
Marketing, direct response, target marketing, database marketing, fulfillment, sales, advertising, promotion, account executive, media selection, commercial art, web design
N/A
N/A
SEF-3001AK
Community & Career Education Staff
919-532-5700
[email protected]
To be notified when this course becomes available, please use
Wake Tech's Notify Me service.
Learn about how to effectively design, target and execute direct marketing campaigns, including understanding audience segmentation, crafting messaging, choosing the right format, optimizing mail for maximum impact, tracking results and integrating direct marketing with other marketing channels.
The class includes four key components:
• The direct marketing creative
• The format of correspondence
• The offers/incentives
• Target responsive list segments
The course consists of lectures and written assignments. Quizzes at the close of each lesson help clarify comprehension of the material.
Introduction to Direct Marketing
a. Why general advertising techniques don't work with direct marketing?
b. Growth and origins of direct marketing
c. The direct marketing process
Direct Marketing Planning
Establishing Direct Marketing Objectives
Direct Marketing Segmentation and Targeting
Questions to Ask When Choosing Targets
a. Market differences
i. Business-to-business
ii. Consumer
iii. Nonprofit
iv. Marketing databases
Effective Offers
a. Which offers work best?
Direct Marketing Testing
a. Testing methodology
b. How to avoid mistakes when setting up tests?
c. What does it take to write and recognize successful copy?
Results Analysis
a. What response rate and profit level can we expect?
b. Marketing break even
c. Lifetime customer value
d. Direct marketing and customer relationship management (CRM)
Any New Direct Marketing Techniques We Should Be Using?
What Advantages Are There, If Any, to Multimedia Integration?
Direct Marketing Terminology
Conclusion
20
No
None
None
No
N/A
Notebook or journal and pen/pencil
N/A
90% attendance
N/A
This training is for those who work in an organization’s marketing and communications team or, as part of their job, use direct marketing to assist with an organization's overall marketing strategy. Anyone who is responsible for direct marketing results – beginners through intermediates.
You should attend if you're new to direct marketing or need to expand your knowledge from other areas of marketing. Anyone who influences the success of an organization's marketing, promotions or other direct marketing efforts!
• Account executives
• Database marketing managers
• Marketing analysts
• Marketing communication specialists
• Product managers
N/A
N/A
SEF-3001AK
Community & Career Education Staff
919-532-5700
[email protected]
| Details | Section | Date(s) | Location | Price | Seats | |
|---|---|---|---|---|---|---|
| 320771 | 03/03/26 - 03/26/26 | BEC | 77.00 | 15 | Register |
If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.
Appreciate the difference between direct-response copywriting and other forms of copywriting
Identify ways copy/content stimulates consumer response into immediate response
Understand writing tactics that persuasively use emotional stories and feelings
Get responses directly using coupons, fliers, phone numbers, product descriptions, brochures, menus, website landing pages, emails, call center telemarketing scripts, screenwriting for videos, etc.
Introduction to direct response
Writing powerful, action-oriented headlines that make readers want to know more
Identifying compelling solutions to readers' problems
Asking people what they want and building around their needs
Ways to stimulate offer response with customer-oriented emotional curiosity
Use your prospect's words and purchase reason feedback to gain trust and retention
Which calls to action (CTA) are most effective to generate response
Discover the keys and techniques all great direct-response copywriters writers know
Generating response for both expensive and inexpensive offers
Understand ways to develop your copy to motivate readers to the direct responses you want
Conclusion
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No
None
None
No
N/A
Notebook or journal and pen/pencil
N/A
90% attendance
N/A
People in communications, freelance or technical writing, advertising copywriters, educators, storytellers, artists, content developers, authors, journalists, editors, bloggers
N/A
N/A
SEF-3001AK
Community & Career Education Staff
919-532-5700
[email protected]
| Details | Section | Date(s) | Location | Price | Seats | |
|---|---|---|---|---|---|---|
| 320774 | 04/07/26 - 04/30/26 | BEC | 129.00 | 15 | Register |
If you would like to be notified when additional sections become available, please use Wake Tech's Notify Me service.
Learn how to build a scalable direct mail marketing system
Learn how boost sales lead flow
Learn how to develop a systematic process step-by-step with no steps skipped
Learn how to acquire and segment targeted direct mail lists
Learn how budget and craft responsive copywriting methods
Introduction: Direct Mail Defined
Steps for Planning Direct Marketing Campaigns
Lists and Databases
Offers and Their Development
Envelope and Self-Mailers
Direct Mail Testing
Results Tracking and Capture
Sales Lead Generation
Integration with Other Media
Direct Marketing
20
No
None
None
No
N/A
Notebook or journal and pen/pencil
N/A
90% attendance
N/A
This course is for anyone who wants to know the basics of direct mail and wants to get into the world of direct marketing but is not sure where to start. Designed for learners at all levels, this course is key to unlocking the power of measurable and accountable marketing strategies and tactics.
N/A
N/A
SEF-3001AK
Community & Career Education Staff
919-532-5700
[email protected]
To be notified when this course becomes available, please use
Wake Tech's Notify Me service.