Certificate in Social Media Strategy & Management
Are you ready for your business to stand out? One of the most creative ways to promote your business involves social media marketing. The Certificate in Social Media Strategy and Management course prepares you with the tools needed to plan, execute and assess a comprehensive and effective social media campaign.
This course is ideal for small-business owners, entrepreneurs, marketing professionals or others who are interested in developing strong social media marketing skills.
What you'll learn:
- Navigate and understand social media platforms
- Develop a social calendar and write compelling copy
- Create a social strategy through data-driven insights
- Build a cross-platform crisis and communication plan
- Amplify your social message by developing an omni-channel strategy
- Measure, calculate and report ROI for social media platforms
- Implement, track and report on paid social media campaigns
- Develop unique advocacy campaigns through user-generated content and influencers
Earn industry-recognized credentials
Over a span of 16-weeks, you’ll learn the ins and outs of defining and implementing a well-rounded social media strategy from industry leading experts right here in the Triangle.
Upon completion, you'll earn a Google Analytics certification, Walk West Certification of Completion, Wake Tech Certificate of Completion and an optional Facebook certification.
Course details and registration info
Certificate in Digital MarketingSEF-3001OF21 available classes
As the demand for digital marketing skills rapidly increases, novices and seasoned marketers alike need the type of digital proficiency essential to keep pace with changing technology, customer preferences and business goals. Take charge today by learning the digital marketi...
Certificate in Social Media Strategy and ManagementSEF-3001AW1 available classes
Are you ready for your business to stand out? One of the most creative ways to promote your business involves social media marketing. The Certificate in Social Media Strategy and Management course prepares you with the tools needed to plan, execute, and assess a comprehensi...