This course is designed to cover the marketing concepts and merchandising trends utilized in bakery and pastry operations. Emphasis is placed on menu planning, pricing products/strategies, resale and wholesale distribution methods, legal implications, and advertising techniques. Upon completion, students should be able to create a marketing plan that will serve as a basis for a capstone experience.
Requisites:
Take BPA-150 BPA-210(S22830); Take previously. Required./>Take BPA-250(S22833); Take either previously or concurrently. Required./>Take BPA-250(S23072) CUL-260(S22857); Take either previously or concurrently. Required./>
Total Class Credits:
3 Class Credits: 2 Lab Credits: 2 Clinic Credits: 0
See Wake Tech's Baking & Pastry Arts program for additional courses and educational offerings.
